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IIJM:Volume 3, Issue 12, December 2015

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Title:
Assessing International Tourists loyalty in Jordan: a Structural Equation Modeling (SEM) Approach
Author Name:
Dr. Mahmud Agel Abo-Dalbouh, Dr. Ayed Mohd Al Muala
Abstract:
ABSTRACT This study aims to investigate the relationships between antecedents of tourist loyalty (Jordan image, perceived risk, and service climate) in Jordan. Sample of this study were the international tourists in Jordan, through a structural equation model (SEM). Out of 550 questionnaires, 480 were returned by the end of Nov, 2013. Each variable was measured using reliable developed scales: Jordan image (11 items) adapted by Al Muala (2011), perceived risk (7 items) Al Muala (2011), and service climate (10 items) by (AL Muala, 2011), (4) tourist satisfaction (10 items) by (Olorunniwo et al, 2006; chitty et al, 2007) and (5) tourist loyalty (5 items) by Al Muala and Al Qurneh (2012).Data was input into SPSS and analyzed used confirmatory factor analysis (CFA). Amos results indicate that there some hypotheses: results of this study were as follows: H1 show that Keywords: Jordan image, perceived risk, service climate, tourist satisfaction, loyalty.
Cite this article:
Dr. Mahmud Agel Abo-Dalbouh, Dr. Ayed Mohd Al Muala , " Assessing International Tourists loyalty in Jordan: a Structural Equation Modeling (SEM) Approach" , IPASJ INTERNATIONAL JOURNAL OF MANAGEMENT(IIJM) , Volume 3, Issue 12, December 2015 , pp. 008-018 , ISSN 2321-645X.
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