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IIJM:Volume 4, Issue 12, December 2016

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Title:
DEFINITION OF CONSUMER ATTITUDES TO BUY MOTIVE OF COUNTERFEITING BAG PRODUCT IN INDONESIA
Author Name:
Miss. Vandana Mishra
Abstract:
ABSTRACT Fashion purses square measure product that occupy the third position of the eleven styles of product most frequently hijacked. in line with the u. s. Customs and Border Protection and European Commission, Indonesia could be a country that hierarchical the eighth largest country when Hong Kong with the best levels of product piracy in Asia in 2006. This study investigate the result of product cues factors, as well as inessential cues and intrinsic cues, Attitudes towards counterfeits, devoutness, quality attitudes, standing of consumption on purchase intentions. This study aims to clarify the method of forming Associate in Nursing intention to shop for pirated bag product that rest on the first relationship of freelance variables like attitudes towards counterfeit, quality attitudes and consumption standing of the intention to shop for pirated product yet as check patterns bag relationship between variables. the info was collected by employing a form fenced in with the statement that supported the Likert scale. The respondents were all used girls WHO square measure within the space of Yogyakarta with two hundred respondents. These results show that intrinsic factors had positive influence on client attitudes towards pirated purses addition, a additional positive perspective of shoppers towards pirated luggage can more strengthen the getting intentions and conversely the upper the standing of a consumers consumption can solely more weaken the intention of buying the merchandise bag pirated.
Cite this article:
Miss. Vandana Mishra , " DEFINITION OF CONSUMER ATTITUDES TO BUY MOTIVE OF COUNTERFEITING BAG PRODUCT IN INDONESIA" , IPASJ INTERNATIONAL JOURNAL OF MANAGEMENT(IIJM) , Volume 4, Issue 12, December 2016 , pp. 040-044 , ISSN 2321-645X.
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