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IIJM:Volume 5, Issue 3, March 2017

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Title:
Developing marketing strategy for achieving competitive advantage in Jordanian Agriculture sector - view point of managers
Author Name:
mahmud agel abu dalbooh
Abstract:
Abstract the aims of study are know" how to develop strategy for achieving competitive advantage in Jordan agriculture sector which focus on adaptable strategy, competitive advantage ,balancing between agriculture and social dimentions ,it showed the obstacles facing agriculture sector and its performances. The study model is consist of :independent varaibles(diffirntation,concentration,cost leader strategies ,expected value)and dependent varaible achieving competitive advantages in jordanian agreculture sector . the study population include the manager of 87 agriculture firms which response for study equestionnaires when select randomly in collecting data, the research depend on primery and secondary resources and support them by related studies. the study concluded that agriculture sector face scarsity of water, research Government supply, policies strategies, vision, mission ,various goals , environment changes ,lack of coordination. the study recommended the Jordanian agriculture sector must be combining to meet it situation for developing suitable strategy to achieving competitive advantage as cost leader strategy ,diffrentation strategy, support agriculture efforts ,achieve balance in agri -social dimention ,achieve integration vertically and horizental ,reduce the cost , developed the laws". Keywords: agriculture sector, competitive advantage, cost Leader ,concentration , differentiation ,expected value strategy , government supported ,laws .
Cite this article:
mahmud agel abu dalbooh , " Developing marketing strategy for achieving competitive advantage in Jordanian Agriculture sector - view point of managers" , IPASJ INTERNATIONAL JOURNAL OF MANAGEMENT(IIJM) , Volume 5, Issue 3, March 2017 , pp. 005-011 , ISSN 2321-645X.
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