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IIJM:Volume 5, Issue 3, March 2017

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Title:
Recommendations from the Ph.D Reseach Work on Marketing of Higher Education Institutes in India- A Study of the Selected Management Institutes
Author Name:
Mr. Devendra Ray
Abstract:
Abstract In depth studies are conducted on quality parameters of upper education institutes in India. Recent times have witnessed the massive growth in numbers of the management education institutes in India. To stay afloat during this competitive market, management institutes devise and work on numerous methods to produce quality teaching and worth additional qualifications. Majority of the surveyed institutes try and enhance the value/marketability of their management programme through numerous products/services, within the kind of new courses/related program or improvement of the present management programme. This prompted the study on, “Marketing of upper Education Institutes in India: A Study of the chosen Management Institutes”. Fifteen samples i.e. Six and 9 Management Institutes from the jap and therefore the North-Western Zones severally, were chosen for the study. The foremost parameters of the study enclosed substantiative the continued selling plans and policies of the surveyed institutes impartation management programme; selling combine components that the institutes ar following/gearing up so as to produce quality enriched services, style and work on the selling methods and succeed the competitive advantage and to spot measures for rising gift selling state of affairs of upper academic institutes, impartation management programme.
Cite this article:
Mr. Devendra Ray , " Recommendations from the Ph.D Reseach Work on Marketing of Higher Education Institutes in India- A Study of the Selected Management Institutes" , IPASJ INTERNATIONAL JOURNAL OF MANAGEMENT(IIJM) , Volume 5, Issue 3, March 2017 , pp. 035-037 , ISSN 2321-645X.
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